I went into the 2023 Google I/O conference expecting some talk about artificial intelligence. That wasn’t the case.
It was everywhere.
The company has truly pivoted its entire operations around AI and for a business that has so many projects on the go, this seems to have permeated almost every one of them.
Now, I could sit here and talk about how this advanced LLM (Large Language Model) is super impressive and that the MUM (Multitask Unified Model) it’s using to understand different types of media made me go WTF (wow, that’s fancy).
I won’t, though, because you’re interested in what this all means for our most important acronym at Add People: SMEs.
So, how will this all affect websites that rely on Google for their traffic and revenue? What does this mean for the SEO agency or in-house team delivering work for your website? Surely they’re running out of letters for acronyms any day now?
Well, hello, I’m the company’s Content Operations Manager, Jack Bird. I watched the conference live so you don’t need to. Take a look below for what I think businesses like yours need to know!
To keep in mind…
Google has a high bar of quality control for the services and technology it introduces to us. While that means products typically come out of the box working, it also means that we normally have to wait a while to get our hands on them. With that in mind, some of these features won’t be coming for years or months.
Still, it’s important to look ahead so you can prepare yourself for what’s coming.